We’d like to offer you a chance to be a partner by investing in Downtown Hillsboro with a sponsorship, in return for your business, products, and/or services to access brand exposure to our supportive and engaged community. Downtown sponsorships not only support events and programming in Downtown Hillsboro, they also support the economic vitality, beautification, and activation of the Downtown district year-round. Thank you for your interest in helping preserve the community that exists around our Downtown. The sponsorship opportunities listed below are standard, but if you would like a custom activation opportunity for your sponsorship at $1,000 minimum level or to discuss an in-kind sponsorship, we would like to make that happen.
The story goes that more than three decades ago, Downtown Hillsboro businesses joined together to host the only business district trick or treat event in the nation. It even got national news coverage for being innovative in the era of crazy trick or treating stories. And ever since then, the businesses have been inviting kids and their families in the well-lit shopping district along Main Street.
Funding has become an issue in the post covid era and we would like to continue the tradition of closing the street to vehicular traffic to make it even safer. In the meantime we host candy drives and support any businesses interested in getting involved with downtown with on day trick or treating and host costume closets for families needing support.
Marketing Audience: Diverse families with children ages 1-14 years old from a variety of socio-economic levels, from throughout western Washington County.
Activation opportunities: We would love to support any brand willing to help us get back to closing the streets and hosting a large Halloween in Downtown again!
This annual event in Historic Downtown Hillsboro is a pinnacle of the holiday season. Artisans showcase their best handmade work at this bustling market, while carolers, live music, and activities for all ages abound. Downtown merchants will also be open for business with a variety of in-shop activities and promotions. The Civic Center Plaza will be full of holiday cheer and excitement leading up to the awe-inspiring tree lighting. With an estimated 10,000 people at the event each year, this is a favorite event of many locals and their families.
Marketing Audience: This event primarily attracts multi-generational families with children of all ages, as well as both women and coupled seniors from within five miles of Downtown.
Activation Opportunities: There is still an opportunity for a presenting sponsorship role from 2025. We also have many activities throughout the event that are available for sponsorship activation through brand placement and direct engagement if your team is interested.
The Hillsboro Wishing Tree is a weeping elm at the northeast corner of Main Street and 2nd Avenue in Downtown. But it’s more than just a tree, it is a place of unity where community comes together to share wishes and hopes for the future. It is both a community building activity and an artistic demonstration during the entire month of October, each year.
A group of Downtown volunteers are bringing this international tradition to Downtown Hillsboro for a second year and giving it a Hillsboro spin that will bring community together. This initiative is a product of the Hillsboro Downtown Together Steering Committee, a collaboration of organizations, businesses, and individuals who share a passion for making Downtown Hillsboro a better place.
Introduced in the midst of the pandemic, the Downtown Hillsboro eGift Card program encourages people to shop local and support small businesses. The first six months of offering the program led to almost $5,000 in gift cards being purchased. Many communities offering similar programs have found that partnering with medium to large businesses in their community to offer buy-one-get-one offers is a great way to promote it to new audiences and generate the multiplier effect.
High-Volume, High-Value Exposure: The sponsor's logo and name are typically featured on the physical cards, digital cards, program website, point-of-sale displays in dozens of downtown businesses, and all marketing materials (emails, social media, print ads). This provides repeated, long-term exposure.
"Shop Local" Halo Effect: By supporting the Gift Card, the sponsor is directly linked to the popular and positive "shop local," "support small business," and "community vitality" movements. This association significantly enhances the sponsor's corporate social responsibility (CSR) reputation.
Marketing and PR Opportunities
Featured in PR: Hillsboro Downtown Partnership will often highlight the sponsor in press releases, news articles, and launch announcements related to the success of the gift card program.
Social Media Campaigns: Sponsors receive dedicated social media shout-outs and cross-promotion to HDP's engaged audience.
Email Marketing: Logo and name recognition are included in email communications sent to the entire downtown business community and the consumer mailing list.
